Over 75 Years of Passion and Expertise
Poured into Your Cup
Samira Maatouk Group (SMG) – owns a collection of brands that service the coffee needs of retail, foodservice and branded outlet customers across the Middle East and beyond. Based in the United Arab Emirates, the group can trace its origins back to 1949 in Beirut, Lebanon.
We prioritise exceptional quality in our coffee, meticulously selecting only the finest Arabica beans globally for our single origins and blends. Ethical sourcing is at our core, ensuring complete transparency from crop to cup. Whether it’s our renowned blends or customised coffees, we craft each roast to perfection, blending state-of-the-art technology with over 70 years of expertise. Our skilled team tailors roasted beans to suit various preparation styles and tastes, with favourites including espresso, filter, Turkish, and Arabic coffees.
Our Mission
Enable all our customers to enjoy the Samira Maatouk coffee experience, personally blended to their taste
Maison Samira Maatouk consider all stakeholders as a single family holding strong bonds with one another. This relationship established requires a high amount of trust.
Company Core Values
Trust
Our staff is devoted to every job task and communicates its enthusiasm to our guests.
Openness
We seek institution that does not limit itself to fulfilling the demands of the market, but in creating the demand. Hence, we encourage idea generation from both guests and employees.
Passion
Our staff is devoted to every job task and communicates its enthusiasm to our guests.
Innovation
We seek institution that does not limit itself to fulfilling the demands of the market, but in creating the demand. Hence, we encourage idea generation from both guests and employees.
Integrity
Maison Samira Maatouk believes strong moral principles are one of its foundations in dealing with employees & guests.
Commitment
Maison Samira Maatouk commitment to high service and quality standards requires a high commitment of its employees to the company’s standards
Whatever we do, we do it with strong passion for perfection and highly-caring attitude towards environment.